Instagram has become one of the most popular social media platforms, with over 1 billion active users. With such a vast audience, it's no surprise that Instagram has become an essential tool for brands to reach their target audiences. Over the years, Instagram has introduced several new features that have helped brands to engage with their followers and grow their businesses. In this post, we will discuss the top Instagram features that brands should be using right now in 2023.
Instagram Stories is one of the most popular features on the platform, with over 500 million daily active users. Brands can use this feature to share behind-the-scenes footage, product launches, and promotions. With the addition of features like polls, quizzes, and countdown stickers, brands can engage with their followers and get feedback on their products or services. Instagram Stories also offers an opportunity for brands to be creative and showcase their personality.
One of the best things about Instagram Stories is that they disappear after 24 hours, which creates a sense of urgency and encourages users to check them out before they disappear. Brands can also save their Instagram Stories as highlights on their profile, which allows them to showcase their best content and make it easily accessible for their followers.
In addition to this, Instagram has also introduced a feature called "Close Friends," which allows brands to share exclusive content with a select group of followers. This feature can be used to offer special promotions or sneak peeks to loyal customers, which can help to build customer loyalty and increase engagement.
Instagram Reels is a relatively new feature that has quickly gained popularity. It is a short-form video feature that allows brands to create engaging content in under 60 seconds. With a variety of editing tools like music, filters, and text, brands can create eye-catching videos that showcase their products or services.
One of the best things about Instagram Reels is that they appear on the explore page, which allows brands to reach a wider audience and gain new followers. Brands can also use Instagram Reels to showcase their personality and connect with their followers on a more personal level.
In addition to this, Instagram has also introduced a feature called "Remix," which allows users to create their own version of a brand's Reel. This feature can be used to encourage user-generated content and increase engagement with followers.
Instagram Shopping is a feature that allows brands to tag their products in their posts and stories. This feature provides a seamless shopping experience for Instagram users as they can purchase products directly from the app. Brands can also use Instagram Shopping to create a virtual storefront and showcase their products.
With the addition of the Instagram Shop tab, users can browse and shop for products from their favorite brands in one place. Brands can also use Instagram Shopping to track their sales and see which products are popular among their followers.
In addition to this, Instagram has also introduced a feature called "Live Shopping," which allows brands to sell products in real-time during a live stream. This feature can be used to offer exclusive promotions or discounts to followers and increase engagement.
Instagram Guides is a feature that allows brands to create curated collections of posts and videos. This feature can be used to showcase products or services, offer tips or advice, or highlight user-generated content.
Brands can also use Instagram Guides to collaborate with other brands or influencers and increase their reach on the platform. This feature provides an opportunity for brands to showcase their expertise and establish themselves as thought leaders in their industry.
In conclusion, Instagram has become an essential tool for brands to reach their target audience. With the introduction of new features like Instagram Stories, Reels, Shopping, and Guides, brands can engage with their followers and grow their businesses. By incorporating these features into their marketing strategies, brands can stay ahead of the competition and continue to thrive on Instagram.
It's important to note that while these features are essential for brands to use, it's equally important to use them in a way that aligns with their brand and their target audience. Brands should focus on creating high-quality content that showcases their products or services in a way that resonates with their followers. By doing so, they can build a loyal following and continue to grow their presence on Instagram.